Q同学分享（四）行业环境分析

Q同学分享（四）行业环境分析

Q students share (4) industry environment analysis

Q同学分享（四）行业环境分析.m4a1:47来自LearningYard学苑

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行业环境分析包括对目前所从事行业和将来想从事的目标行业的分析。分析的主要内容包括行业的发展状况、国际国内重大事件对该行业的影响，目前行业优势与存在问题、行业发展趋势如何。

Industry environmental analysis includes an analysis of the industries currently in business and the target industries that you want to work in the future. The main content of the analysis includes the development status of the industry, the impact of major international and domestic events on the industry, the current advantages and problems of the industry, and the development trend of the industry.

行业周期

Industry cycle

行业有很多，而且行业处在不断的变动中，有些行业在某些年会非常受欢迎，但随后，就又会变成冷门，这就是行业的周期性。行业发展一般会经历“曙光期—朝阳期—成熟期—衰退期“四个阶段。

（1）曙光期。这一时期的市场增长率较搞，需求增长较快，技术变动较大，行业中的用户主要致力于开辟新用户、占领市场，但此时技术上有很大的不确定性，在产品、市场、服务等策略上有很大的余地，对行业特点、行业竞争状况、用户特点等方面的信息掌握不多。

There are many industries, and the industry is in constant flux, some industries will be very popular in some years, but then, it will become unpopular, which is the cyclicality of the industry. The development of the industry will generally go through four stages: “dawn period – sunrise period – maturity period – recession period”.

(1) Dawn period. The market growth rate in this period is more engaged, the demand growth is relatively fast, the technical changes are larger, the users in the industry are mainly committed to opening up new users and occupying the market, but at this time there is great uncertainty in technology, there is a lot of room for strategy such as products, markets, services, etc., and there is not much information on the characteristics of the industry, the competitive situation of the industry, and the characteristics of users.

朝阳期

Sunrise period

这个时期的市场增长率很高，需求高速增长，技术渐趋定型，行业特点、行业竞争状况及用户特点已比较明朗，企业进入壁垒提高，产品品种及竞争者数量增多。

During this period, the market growth rate is very high, the demand is growing rapidly, the technology is gradually stereotyped, the characteristics of the industry, the competition situation of the industry and the characteristics of users have been relatively clear, the barriers to entry of enterprises have been improved, and the variety of products and the number of competitors have increased.

衰退期

Recession period

这一时期的市场增长率下降，需求下降产品品种及竞争者数目减少。

During this period, the market growth rate declined, and the demand declined, and the number of product varieties and competitors decreased.

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参考资料：《大学生职业生涯规划》

翻译：谷歌翻译